Inclusion of a social media simulation tool has enhanced the learning and engagement of students in the class. A case study is shared below that was in fact performed at St. Clair College, Canada by Justina Ciarlariello. Why social media simulators are necessary? After a 20-year industry career in digital marketing, Justina Ciarlariello began teaching MRK340 Techno Marketing at St. Clair College. A key course requirement is for students to create a social marketing campaign plan. The first time she taught the course, Professor Ciarlariello asked a local company to come in and talk to the students about their current marketing efforts and what they were hoping to do in the......
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Posted in Teaching, Marketing, Simulators