Inclusion of a social media simulation tool has enhanced the learning and engagement of students in the class. A case study is shared below that was in fact performed at St. Clair College, Canada by Justina Ciarlariello. Why social media simulators are necessary? After a 20-year industry career in digital marketing, Justina Ciarlariello began teaching MRK340 Techno Marketing at St. Clair College. A key course requirement is for students to create a social marketing campaign plan. The first time she taught the course, Professor Ciarlariello asked a local company to come in and talk to the students about their current marketing efforts and what they were hoping to do in the......

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Digital marketing strategy is must for any business prosperity. Its required for any business hoping to reach its audience online. Whether you want to take advantage of social media platforms, use live streaming platforms to promote your eCommerce products, or use your blog to bring in website traffic, you need to have a clear and actionable plan in place. Lets begin; What is Digital Marketing? Promoting your products to sell and increase revenue via digital platforms (online with the help of internet) is called digital marketing. Digital marketing is also called online marketing. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a......

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Posted in Marketing, Teaching